Rohan is always on the lookout for brands and products that work and extends this analogy to trends like keto and intermittent fasting, pointing out their incredible potential to take our health to new levels. Rohan calls keto the 2.0 of Atkins and said it’s headed to becoming a national conversation. He also said he expects the conversation around combining keto and IF to expand as this takes the body out of its regular routine, which he says can limit results.
With all of these trends, Rohan said to expect bigger brands and companies to take a large share of the space by expanding their product offerings to include even more products with functional benefits. He said these larger players will likely scale to meet the growing demands of consumers. It’s promising to see that many of these trends fulfill people’s growing interest in making wellness work for them. It means that more companies are responding to the need for personalized and accessible wellness. There’s a long way to go in making wellness more accessible to all, but it’s encouraging to hear that many of these trends are expected to find their way across the country.